Building your email stewardship programme from the ground up

Nine seconds. That’s how long it takes the average person to scan an email!

And that’s why your charity’s emails need to be clear, compelling, and built to convert.

In this free session, JustGiving’s Head of CRM Paul Taylor will share the exact steps to plan, build, and send an entire journey of emails that engage your supporters and drive real results.

What you’ll learn:

• How to plan and build emails that actually get opened and clicked
• The key ingredients of a high-performing email stewardship journey
• What works well, shown via real examples from JustGiving’s own supporter email journey

Whether you’re just starting out or want to improve your current email strategy, here’s where you’ll get the confidence and tools to do it right.

This session was first shown on Fundraising Everywhere in July 2025.