Edit me

Using psychology in email marketing

On-demand webinar | Watch now

Email marketing is a crucial tool in generating donations for your charity. But your supporters' inboxes are packed full of messages from other brands – all competing with your ask.

So how do you give yourself an edge?
Something that will increase the odds that people will open and act upon your emails, and ultimately go on to make that crucial donation?

The answer could lie in the application of Behavioural Science to your email strategy. In this webinar Rob Voase, from the marketing agency WDMP and Jordyn Baillie, Customer Success Manager at JustGiving, will cover off the key principles that you can try within your own email campaigns and through our latest donation form, Giving Checkout, to get the response you want.



Meet the guest speaker

Rob Voase, Customer Marketing Strategy Director, WDMP

We are delighted to have Rob Voase, Customer Marketing Strategy Director from WDMP join us for this webinar. Rob has over 20 years experience in data driven marketing working for brands such as Disney, McDonalds and Vodaphone.